When it comes to packaging, small businesses have it harder than the big names in the industries. Packaging plays a vital role in creating your brand image, and small businesses don’t usually have enough funds to spend so much on the packaging alone. Still, having mediocre cardboard tube packaging is not the right move if you want to make your place in this competitive market.
Every industry has tough competition, and all businesses are continuously looking for ways to have the edge and stand apart from the competition. It can be difficult to have people remember your brand when you don’t have anything unique to offer, especially when you are a new brand in the market. Packaging gift boxes in the UK is one of the creative ways brands use to impress their customers, but you need to invest in packaging for that as well.
Custom Packaging
Custom packaging is when you design your own product packaging according to the needs of your product and customers. It is easier to choose from ready-made packaging designs; however, if you wish to provide a unique unboxing experience to your customers, custom packaging is the right choice. You can add details by keeping the needs of your products in mind. Customisation allows you to be creative and make designs that are the perfect fit for your products.
Following are some reasons why small businesses should choose custom product packaging for their brand.
It Builds Brand Image
As a small business, you need to build a good image first. Big-name brands already have a fair share of the market, and you need to provide something unique to compete with them. Customers don’t purchase from no-name brands as often, and customisation allows you to build a good brand image. When you have custom product packaging, it will have your brand’s name on the box, and everyone who sees the box will know about your business. A well-packaged product is bound to create effective word-of-mouth marketing.
It is Memorable
Having a standard packaging box might be easier, but it will never be memorable for your customers. When you are a new business owner, you need customers to remember your brand at the top of their minds, and packaging is one way of doing that. If you have a unique packaging design, customers will remember it for a long time and might come back for the next purchase.
It is Cost-Effective
Purchasing beautiful packaging designs can cost you a fortune that you might not be able to afford. Customisation allows you to control your budget. You can discuss this with designers at Print Monkey UK and create something unique according to your budget. Going overboard with your budget can be a wrong move when you have a tight budget from the get-go. Rather than choosing mediocre packaging, you should consider designing cost-effective custom designs so you can provide value to the customer while staying within your budget.
It Fits Perfectly
Ready-made designs are not specifically made for your products. They are made by keeping general products in mind, so you might not easily find the right fit and details in them. Creating custom packaging boxes allows you to make the right fit for your products. You can add as many details as you want to ensure that each of your products fits perfectly in the boxes. This will also keep them more secure. Products get damaged when they are not packed in the right-sized package, and you can avoid this problem with custom packaging.
It is Good for Marketing
There are many ways custom packaging helps you in marketing. We have already discussed word-of-mouth, another way you can use custom packaging is subscription products. If it is difficult for you to create that many custom boxes and want a more cost-effective way, you can make them for subscription products only. You can send subscription products to your customers in custom packaging, and they will surely love them.
Tips for Custom Packaging
Following are some of the tips for small businesses if you want to be more careful while creating your own designs.
- Focus on the colours: Choose unique and eye-pleasing colours that resonate with your brand’s theme.
- Stay on the budget: Try to keep things affordable, contact different designers, and then choose the one with the right rates.
- Focus on finishing: The finishing of your packaging is important; make sure it is not missed at any cost.
- Decide the sizes: You must be offering products of different sizes and shapes to your customers; make sure you decide on the sizes beforehand.
If you want to order cardboard tube packaging or packaging gift boxes UK, visit Print Monkey UK. Their creative design team can help you create unique custom designs at affordable rates.