Eyeshadow is a popular fashion product among women. It is used by females all around the world and adds a charming effect to the eyes. When it comes to eyeshadow packaging, custom eyeshadow boxes are the best. These boxes are ideal for every kind of eyeshadow item. You can customize them in any size, shape, and style, depending on your needs, and achieve ideal packaging.
By adapting to these boxes, you can boost your brand image and take your eyeshadow business to the next level. In this article, we will discuss 9 tips to design Custom eyeshadow boxes that reflect your brand’s uniqueness.
Know Your Fans
Before designing packaging, the best thing you can do is understand your target market. Some of the questions to begin with are:
- Who are our target audiences? Age, gender
- Why they might be interested in your product?
- Where do they live?
- What are their aspirations for the product?
- How the product can benefit them?
By asking these questions, you can gain a deeper understanding of your customers and how you can serve them the best. This way, you will be able to create eyeshadow boxes that suit them most.
When you educate yourself regarding your audiences, you get into a better position to create packaging that can gather their attention and increase the chances of sales.
Keep It Simple Look:
Simplicity in packaging matters a lot. By giving a simple, decent, and clean look to your packaging, you can increase its visual appeal and attract customers. Having unnecessary information, and designing every area of the box just for the sake of designing is not a wise idea. Instead, you should just add what’s necessary and avoid complex design. Doing this gives you the opportunity to have a simple and elegant design on the packaging.
When your packaging looks pleasing to a customer’s eye, it increases their interest in your product and results in purchase.
Tell A Story:
Custom-printed shadow boxes give you the opportunity to tell your brand’s story. This is a great way to educate audiences regarding your brand and inspire them. In the brand story, you can talk about your business journey and why and how it came into existence. You can also talk about your:
- Values
- Vision
- Mission Statement
By telling your brand story, you can gain customers trust in your business and this can emotionally connect them with your products.
Use Good Pictures:
Having eyeshadow images on eyeshadow packaging boxes can help you gain customers’ attention. Images can also effectively market your eyeshadow products and increase your sales. Customers always want to see the product present inside the box. In this case, images play an impressive role. By printing high-quality images on your boxes, you can effectively showcase items to customers and impact their purchase decisions.
Images also enhance your overall packaging and make it visually appealing. Furthermore, they show the quality of your products and inspire customers to take notice.
Try Unique Writing Styles:
The font and writing style you use on your packaging can either engage or disengage people. Whether it is product description or branding details, the writing style you should should be eye-catchy.
By using an attractive writing style on your boxes, you can make your packaging the center of the audience’s attention. Using stylish font and appropriate size is the key to creating a unique writing style on your custom printed eyeshadow boxes.
You can experiment with different writing styles on your boxes so that you can decide which one looks best. This way, you can make the right choice and achieve excellence with your writing effect on packaging.
Help the Earth:
One of the best things about customizable eyeshadow boxes is that they are eco-friendly. This thing is beneficial for businesses because nowadays customers demand packaging that is good for the environment.
By having these boxes, you can make sure your packaging is healthy for the environment. This is a great way to gain the attention of environmentally-conscious customers. When customers will see your packaging is eco-friendly, it will increase your business respect and impact your sales.
Make It Fun to Open:
Your packaging should be smooth and easy to open. It’s all about right unboxing. The type of unboxing experience you give to customers matters a lot. If your packaging will be fun to open, its unboxing experience will please your buyers and they will back to you for more purchases. Adding thank-you notes inside your eyeshadow packaging boxes can add great value to your unboxing experience.
Colors Matter:
Colors play an important role in your packaging appearance. By having vibrant colors on your eyeshadow packaging, you can make it aesthetically pleasing for your buyers. Your colors must match your product packaging. It means you must have a color scheme on the packaging relevant to the items you are selling inside it. The right colors can increase your packaging effect and capture the attention of your ideal buyers.
Easy to Use:
Your packaging should be easy to use. Complex packaging can disengage buyers or they can lose interest in your product because of it. Make sure your packaging is smooth, lightweight, and easy to carry. Implementing these factors in your custom eyeshadow boxes can make them more valuable to your customers. When customers find packaging easy to use, this thing boosts their trust in your business and empowers their purchase decisions.
