The key factors driving the global silicone bra market are increasing demand for non-wired bras, rising awareness of breast cancer, and shifting consumer lifestyles.
According to TechSci Research report, “Silicone Bra Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The Global Silicone Bra Market is expected to grow during the forecast period due to factors such as the growing demand for stick-on bras and the rising number of online channels. Silicone bras are self-adhesive, backless, strapless, self-supportive bras composed of a special gel called silicone that looks flawless and provides good shape. Many styles of clothing with a deep cut in the front or back require backless or strapless bras, making women wear silicone bras with them. For formal or professional occasions, silicone bras are a fantastic substitute for regular bras. Silicone bras are unsuitable for daily wear, and hence should be used as little as possible.
The fashion industry’s quick adoption of silicone bras has increased distribution channels. Women of various backgrounds are interested in experimenting with the newest styles in the innerwear market. Many companies have exclusive outlets in malls or outlet stores. Additionally, several silicone bra styles from various brands are offered online, along with instructions for optimal sizing. Many brands, including Victoria’s Secret, have dedicated websites that simplify ordering and shipping. These factors are accelerating the market for silicone bras, worldwide.
As a result of technical advancements, new types of silicone bras have been created that are more comfortable and offer superior support. Backless silicone bras are designed to raise and support without using straps. They look fantastic with dresses and tops with no straps or back. The band and cups of the bra are made of silicone, which sticks to the skin and provides support. The cups may be molded or cushioned, depending on the support required. Therefore, technological upgrades in producing new products are also fueling the market for silicone bras, globally.
Backless silicone bras are intended to provide support and lift without using straps. They go well with tops and gowns that have strapless or backless blouses. The silicone used in the bra’s band and cups adhere to the skin and offers support. The cups may be molded or cushioned depending on the help needed. Therefore, the increasing demand for backless silicone bras is also driving the market for silicone bras globally.
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The global silicone bra market is segmented based on product type, price range, distribution channel, region, and competitive landscape. Based on product type, the market is segmented into backless and strapless/multi-way. Among these, the backless segment is the fastest-growing segment in the market during the forecast period. Silicone backless bras look fantastic with dresses and tops with strapless or backless parts since they are designed to lift and support without using straps. The band and the bra cups are made of silicone, which sticks to the skin and provides support. Depending on the required support, the cups may be molded or cushioned.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, exclusive stores, multi-branded stores, independent stores, online, and others. Among these, the online segment will be the fastest-growing segment in the market during the forecast period due to the accessibility of online channels. Along with other things, the internet channel provides simple payment options through online transactions, doorstep direct delivery, product discounts and deals, etc.
The region’s market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these, North America holds the leading share in the market during the forecast period due to the increasing number of silicone bra manufacturers and the increasing number of working women in the region.
Key market players operating in the global silicone bra market include:
- Hanesbrand, Inc.
- Jockey International Inc.
- PVH Corp.
- Reliance Retail Limited (Zivame)
- Victoria’s Secret & Co.
- Marks and Spencer plc
- Fashion Nova, LLC.
- Wacoal Holdings Corporation
- Wolf Lingerie Company
- Chantelle Lingerie, Inc.
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“Since more people are becoming aware of intimate apparel, it is predicted that the demand for silicone bras will increase within the coming years. Market participants in the silicone bra market are introducing new items from low-cost to high-cost product brands. The trend of rising sales in the apparel industry is anticipated to grow due to women’s increased spending power. Changing lifestyles and the increasing working women population are driving the market for silicone bras, globally, during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Silicone Bra Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Backless Vs. Strapless/Multi-Way), By Price Range (Low, Medium, High), By Distribution Channel (Supermarkets/Hypermarkets, Multi-branded Stores, Exclusive Stores, Online, and Others (Specialty Stores, Direct Sales, etc.), By Region, By Company, has evaluated the future growth potential of silicone bra globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of silicone bra globally.
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